Digital Marketing

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Digital Marketing Services By Akasa Unitech

Why Choose Our Digital Marketing Services?

Our digital marketing strategies focus on delivering results that matter to you. From increasing website traffic to enhancing customer engagement, we offer comprehensive solutions tailored to your unique business needs.

Increase Online Visibility
Drive Targeted Traffic
Boost Conversions and Sales
Enhance Customer Engagement
Measure and Optimize for Success

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SEO Services By Akasa Unitech

Search Engine Optimization (SEO) 🔍

On-Page SEO: Optimizing website content for keywords and readability. 🖋️
Focus on titles, headers, and meta descriptions to improve rankings.
Off-Page SEO: Building backlinks from external sources to boost credibility. 🌍
Engage in guest blogging, link-building, and partnerships for growth.
Technical SEO: Enhancing website structure for faster load times and crawlability. ⚙️
Fix issues like broken links and improve XML sitemaps.
Local SEO: Optimizing for local searches and maps visibility. 📍
Ensure accurate business information across directories and Google My Business.
Mobile SEO: Making websites mobile-friendly for better user experience. 📱
Focus on responsive design and mobile page load speeds.

Content Marketing Services By Akasa Unitech

Content Marketing 📝

Blogging: Writing informative, engaging articles to drive organic traffic. ✍️
Use keywords, consistent publishing, and value-added content to build authority.
Video Content: Creating videos to tell stories and explain concepts. 🎥
Boost engagement with tutorials, behind-the-scenes, and customer testimonials.
Infographics: Designing visual content that simplifies complex information. 📊
Share statistics, data, and visual storytelling to enhance understanding.
Podcasts: Reaching audiences with audio content on topics of interest. 🎧
Build an audience through valuable discussions and interviews with experts.
E-books: Offering downloadable resources to generate leads. 📚
Use as gated content, offering in-depth insights and expertise on topics.

SMM Services By Akasa Unitech

Social Media Marketing 📱

Blogging: Writing informative, engaging articles to drive organic traffic. ✍️
Use keywords, consistent publishing, and value-added content to build authority.
Video Content: Creating videos to tell stories and explain concepts. 🎥
Boost engagement with tutorials, behind-the-scenes, and customer testimonials.
Infographics: Designing visual content that simplifies complex information. 📊
Share statistics, data, and visual storytelling to enhance understanding.
Podcasts: Reaching audiences with audio content on topics of interest. 🎧
Build an audience through valuable discussions and interviews with experts.
E-books: Offering downloadable resources to generate leads. 📚
Use as gated content, offering in-depth insights and expertise on topics.

Email Marketing Services By Akasa Unitech

Email Marketing 📧

Email Campaigns: Sending targeted messages to nurture leads and customers. 📬
Use segmentation and personalized messaging to increase relevance.
Newsletters: Providing valuable content and updates to subscribers. 📰
Share company news, industry trends, and exclusive offers to retain subscribers.
Automation: Setting up automated email sequences for lead nurturing. 🤖
Trigger emails based on actions like sign-ups or purchases.
Lead Nurturing: Building relationships with prospects through emails. 💌
Use drip campaigns and personalized content to move leads down the funnel.
Segmentation: Dividing email lists to send targeted content. 🗂️
Personalize emails based on behaviors, demographics, and interests.

PPC Services By Akasa Unitech

Pay-Per-Click (PPC) Ads 💰

Google Ads: Running paid ads on Google search results and networks. 🔑
Bid on keywords to appear in search results and display ads on websites.
Bing Ads: Running PPC campaigns on Bing search engine. 🔍
Target a slightly different demographic with similar strategies as Google Ads.
Display Ads: Placing visual ads on websites across the Google Display Network. 🖥️
Use banners, images, and videos to increase brand visibility.
Retargeting: Re-engaging visitors who didn’t convert with personalized ads. 🔄
Show targeted ads to users who have previously interacted with your site.
Shopping Ads: Promoting products directly in search results. 🛍️
Use product listings with images, prices, and reviews to drive sales.

Affiliate Marketing Services By Akasa Unitech

Affiliate Marketing 🤝

Affiliate Networks: Partnering with affiliate platforms to promote products. 🌐
Track clicks, sales, and commissions using specialized tools and platforms.
Influencer Collaborations: Working with influencers to promote products. 🌟
Leverage their reach to introduce your brand to a wider audience.
Product Reviews: Encouraging affiliates to write or produce reviews. 🛒
Use honest product reviews to build trust and influence purchase decisions.
Referral Programs: Offering rewards for customers who refer others. 🔗
Create a referral system where both the referrer and referee benefit.
Commission Tracking: Monitoring affiliate performance and payouts. 💸
Use tracking software to ensure accurate compensation for affiliates.

CRO Services By Akasa Unitech

Conversion Rate Optimization (CRO) 📈

A/B Testing: Comparing different versions of a webpage to find the best one. 🔬
Test elements like headlines, CTAs, and images for higher conversion rates.
Landing Page Optimization: Designing pages that convert visitors into leads. 🏞️
Improve design, messaging, and CTA positioning for better results.
Heatmaps: Visualizing where users click and interact on your site. 🌡️
Use heatmaps to improve page layout and increase conversions.
User Experience (UX): Enhancing the overall experience for site visitors. 💻
Simplify navigation, reduce friction, and make processes intuitive.
Call-to-Action (CTA): Crafting compelling CTAs to prompt user action. 🔲
Make CTAs clear, enticing, and easy to locate on key pages.

Influencer Marketing Services By Akasa Unitech

Influencer Marketing 🌟

Micro-Influencers: Partnering with influencers who have niche audiences. 🧑‍💻
Build credibility and engage more authentically with smaller, dedicated followers.
Macro-Influencers: Leveraging high-profile influencers for larger reach. 🌍
Use their established audience to create mass awareness and engagement.
Sponsored Posts: Paying influencers to promote your brand or product. 💬
Share content that feels authentic while promoting your product or service.
Brand Ambassadors: Long-term partnerships with influential individuals. 🤩
Collaborate over time to build a loyal following and consistent brand messaging.
Product Placements: Featuring your product in an influencer’s content. 🎁
Seamlessly integrate products into videos, photos, or blog posts.

ORM Services By Akasa Unitech

Online Reputation Management (ORM) 🛡️

Brand Monitoring: Keeping track of online mentions and reviews. 🧐
Use tools to stay updated and respond quickly to both positive and negative feedback.
Crisis Management: Handling negative publicity and issues. 🚨
React quickly and professionally to protect brand reputation during crises.
Customer Reviews: Encouraging positive reviews on platforms like Google and Yelp. 🌟
Respond to both positive and negative reviews to show transparency.
PR Outreach: Engaging with journalists and bloggers for media coverage. 📰
Reach out to media outlets for features, stories, and press releases.
Social Listening: Monitoring social media channels for brand mentions. 👂
Respond to mentions, feedback, and trends to stay relevant in the conversation.

Marketing Automation Services By Akasa Unitech

Marketing Automation 🤖

Email Automation: Sending scheduled, triggered emails to subscribers. 📧
Automate follow-ups, promotions, and reminders based on user behavior.
Drip Campaigns: Nurturing leads with a series of automated emails. 💧
Build trust and provide value through a sequence of emails over time.
Lead Scoring: Prioritizing leads based on their engagement level. 🔢
Assign scores to leads to focus on high-potential prospects.
Behavioral Targeting: Sending personalized messages based on actions. 🎯
Use behavioral data to tailor content and offers for each individual.
Customer Journey Mapping: Mapping out the path customers take to purchase. 🗺️
Visualize touchpoints and interactions to improve the customer experience.

Trusted by 25+ world-class brands and organizations of all sizes

Six-Step Digital Marketing Workflow

Mastering Digital Success: A Streamlined Six-Step Workflow for Effective Digital Marketing Strategies and Campaign Execution in Any Industry

Research and Analysis

Understand market, define audience, analyze competitors, perform SEO research.

Strategy Development

Create roadmap, set SMART goals, select channels, allocate resources.

Content Creation

Develop engaging content, optimize for SEO, ensure platform consistency.

Campaign Execution

Launch campaigns, schedule posts, target ads, A/B test creatives.

Monitoring and Optimization

Track performance, monitor analytics, adjust campaigns, optimize content and ROI

Reporting and Feedback

Evaluate success, refine strategies, generate reports, gather feedback, improve

Industries We Serve

We proudly serve a diverse array of industries, leveraging our digital marketing expertise to help businesses achieve their unique goals and connect with their target audiences.

E-commerce

Healthcare & Pharma

Real Estate

Hospitality

Education

Automotive

Travel and Tourism

Fitness and Nutrition

Manufacturing

Construction

Retail

IT Solution

Logistics

Business 2 Business

Financial

Local Businesses

Common Questions For Digital Marketing

Most Popular Questions

Can we manage our digital marketing in-house or should we hire an agency?

While some companies may choose to manage their digital marketing in-house, hiring a specialized agency can provide expertise and resources that may not be available internally. Agencies often have experience across various industries and can implement strategies more efficiently. The decision depends on your business size, budget, and specific needs.

How can we measure the success of our digital marketing efforts?

Success can be measured using various metrics such as:Website traffic
Conversion rates
Engagement rates on social media
Return on investment (ROI)
Customer acquisition cost (CAC)
These metrics help assess the effectiveness of campaigns and identify areas for improvement

How can we measure the success of our digital marketing efforts?

Success can be measured using various metrics such as:Website traffic
Conversion rates
Engagement rates on social media
Return on investment (ROI)
Customer acquisition cost (CAC)
These metrics help assess the effectiveness of campaigns and identify areas for improvement.

What are the key components of a digital marketing strategy?

Key components include:Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising.

Why is digital marketing important for businesses?

Digital marketing is crucial because it allows businesses to reach a broader audience at a lower cost compared to traditional marketing. It also provides measurable results, enabling companies to track their performance and ROI effectively.

How do we calculate digital marketing ROI?

The formula for calculating ROI is:ROI=(Net ProfitTotal Cost)×100
ROI=(Total CostNet Profit)×100

For example, if you spent $10,000 on a campaign and earned $40,000 in revenue, your ROI would be (30,00010,000)×100=300%(10,00030,000)×100=300%.

How can we improve our website's SEO?

Improving SEO can be achieved by:Conducting keyword research
Optimizing on-page elements (titles, meta descriptions)
Creating high-quality content
Building backlinks from reputable sites.

How often should we post on social media?

Posting frequency varies by platform but generally:Facebook: 1-2 times per day
Instagram: 1-3 times per day
Twitter: 3-5 times per day
Consistency and quality are more important than quantity.

What are some common mistakes in digital marketing?

Common mistakes include:Not defining clear goals
Ignoring analytics and data
Failing to optimize for mobile users
Neglecting customer engagement

How can we stay updated with digital marketing trends?

Staying updated can be achieved by:Following industry blogs and publications
Attending webinars and conferences
Participating in online courses and training sessions

These questions reflect common concerns companies have regarding their digital marketing strategies, helping them navigate the complexities of the digital landscape effectively.