Google Ads

Get Noticed, Get Clicked!

Google Ads Services By Akasa Unitech

Why choose our services for Google Ads?

Choose Akasa Unitech for Google Ads services that drive quality traffic and deliver measurable results!

Custom audience targeting.
Maximize ROI, conversions.
Efficient ad spend.
Detailed performance analysis.
Boost online presence.
Ongoing campaign optimization.

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Search Ads Services By Akasa Unitech

Search Ads 🔍

Search Ads are text-based ads that appear at the top of Google search results when users search for specific keywords. They are highly effective for capturing intent-driven traffic.
Keyword Targeting: Use high-intent keywords that align with user searches to show relevant ads. 🔑
Ad Extensions: Enhance your ads with site links, call buttons, and location details. 🔗
Dynamic Search Ads: Automate ad creation based on your website’s content. 🤖
Call-Only Ads: Drive phone calls directly from search ads with a call button. 📞
Location Targeting: Target users in specific geographic areas for better relevance. 🌍

Display Ads Services By Akasa Unitech

Display Ads 📸

Display Ads are visual ads that appear on websites, apps, and YouTube. They help build brand awareness and retarget potential customers.
Visual Creatives: Use eye-catching images or videos to grab attention. 🎨
Audience Targeting: Reach specific demographics or interests with detailed targeting options. 🎯
Remarketing: Re-engage users who visited your site but didn’t convert. 🔄
Responsive Ads: Automatically adjust size and format to fit ad spaces. 📐
Placement Targeting: Choose specific websites or apps where your ads will appear. 🌐

Shopping Ads Services By Akasa Unitech

Shopping Ads 🛍️

Shopping Ads display product images, prices, and store details directly in Google search results. They’re ideal for e-commerce businesses.
Product Feeds: Upload product details like images, descriptions, and prices to Google Merchant Center. 📦
Smart Shopping: Automate bidding and targeting to maximize conversions. 🤖
Local Inventory Ads: Showcase products available in nearby physical stores. 🏪
Comparison Shopping Services: Use CSS partners to expand your reach in Europe. 🌍
Performance Tracking: Monitor click-through rates (CTR) and conversions to optimize campaigns. 📊

Video Ads Services By Akasa Unitech

Video Ads 🎥

Video Ads run on YouTube and other Google partner sites, engaging users with rich and interactive content.
TrueView Ads: Pay only when users watch your video or interact with it. 👀
In-Stream Ads: Show ads before, during, or after YouTube videos. ⏯️
Bumper Ads: Use short, impactful 6-second videos to grab attention. ⏱️
Non-Skippable Ads: Ensure users watch your full ad for maximum impact. 🚫
Video Discovery Ads: Appear on YouTube search results and related videos. 🔍

App Campaigns Services By Akasa Unitech

App Campaigns 📱

App campaigns promote mobile apps on Google Search, Play Store, YouTube, and the Display Network.
Universal App Campaigns (UAC): Automate ad creation and placement for app promotion. 🤖
App Installs: Drive downloads with ads optimized for installation. 📥
In-App Actions: Target users likely to complete specific actions within your app. 🎮
Deep Linking: Direct users to specific app pages for a seamless experience. 🔗
Performance Insights: Analyze installs, cost-per-install (CPI), and in-app conversions. 📊

Remarketing Ads Services By Akasa Unitech

Remarketing Ads 🔄

Remarketing Ads target users who have previously interacted with your website or app, encouraging them to return and convert.
Dynamic Remarketing: Show personalized ads featuring products or services users viewed. 🛒
Standard Remarketing: Re-engage visitors with general ads across Google’s network. 🌐
Customer Match: Use customer email lists to target specific audiences. 📧
Similar Audiences: Expand reach by targeting users similar to your existing customers. 👥
Cross-Device Targeting: Reach users on multiple devices for consistent messaging. 📱💻

Performance Max Campaign Services By Akasa Unitech

Performance Max Campaigns 🚀

Performance Max Campaigns use automation to maximize conversions across all Google Ads inventory.
Unified Campaigns: Manage ads across Search, Display, YouTube, and more from a single campaign. 🌐
AI-Powered Optimization: Leverage machine learning for smarter bidding and targeting. 🤖
Custom Goals: Align campaigns with specific business objectives like sales or leads. 🎯
Creative Asset Testing: Test headlines, images, and videos for better performance. 🎨
Audience Signals: Provide insights to guide Google’s AI in finding high-intent users. 🔍

Local Ads Services By Akasa Unitech

Local Ads 📍

Local Ads promote your business to users in specific geographic areas, driving foot traffic and local awareness.
Google My Business Integration: Sync your ads with your GMB profile for accurate details. 🏢
Local Extensions: Add location information to your ads, such as addresses or maps. 🗺️
Call-to-Action Buttons: Encourage calls, visits, or bookings directly from the ad. 📞
Geo-Fencing: Target users within a specific radius around your business. 📏
Local Campaign Reporting: Track store visits, calls, and in-store purchases from your ads. 📊

Smart Campaigns Services By Akasa Unitech

Smart Campaigns 🧠

Smart Campaigns are simplified, automated campaigns designed for small businesses to quickly launch ads.
Automated Bidding: Let Google optimize your bids for maximum results. 🤖
Easy Setup: Create campaigns with minimal effort and input. 🛠️
Local Focus: Target local customers with location-based ads. 📍
Ad Suggestions: Get automated recommendations for ad copy and visuals. 💡
Budget Control: Set daily budgets and let Google handle the rest. 💵

Analytics & Reporting Services By Akasa Unitech

Analytics & Reporting 📊

Analytics and reporting tools help track the performance of Google Ads campaigns and identify areas for improvement.
Conversion Tracking: Measure key actions like purchases, sign-ups, or downloads. 🛒
Google Analytics Integration: Sync Google Ads with Analytics for deeper insights. 🔗
Custom Reports: Create tailored reports for specific metrics and goals. 📑
Real-Time Data: Monitor campaign performance live to make quick adjustments. ⏱️
Attribution Models: Understand which touchpoints drive conversions with multi-channel attribution. 🔍

Trusted by 25+ world-class brands and organizations of all sizes

Six-Step Google ADS Workflow

This workflow ensures a structured approach to managing Google Ads campaigns for optimal results.

Define Campaign Goals

Set objectives and choose campaign type (Search, Display, Video).

Target Audience Research

Identify target audience and refine with tools like Keyword Planner.

Keyword Research & Selection

Identify high-performing keywords and use match types for targeting

Create Ads & Landing Pages

Create engaging ads with clear CTAs and optimized landing pages.

Set Budget & Bidding Strategy

Set budget and choose bidding strategy to maximize ROI

Monitor, Optimize, & Analyze

Track metrics, adjust ads, keywords, and targeting for optimization

Industries We Serve

We proudly serve a diverse array of industries, leveraging our digital marketing expertise to help businesses achieve their unique goals and connect with their target audiences.

E-commerce

Healthcare & Pharma

Real Estate

Hospitality

Education

Automotive

Travel and Tourism

Fitness and Nutrition

Manufacturing

Construction

Retail

IT Solution

Logistics

Business 2 Business

Financial

Local Businesses

Common Questions For Website Development

Most Popular Questions

How does Google Ads work?

When a user searches for a keyword that an advertiser has bid on, Google displays relevant ads based on ad rank, which considers bid amount and ad quality. Advertisers pay when users click on their ads.

What are the benefits of using Google Ads?

Benefits include increased brand visibility, precise targeting, measurable ROI, flexibility in budgeting, and immediate results compared to organic SEO efforts.

How can I measure the success of my Google Ads campaigns?

Success can be measured using metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and overall return on investment (ROI). Google Ads provides detailed analytics for tracking performance.

What types of ads can I create with Google Ads?

You can create various ad types, including text ads, display ads, video ads (on YouTube), shopping ads, and app promotion ads, allowing for diverse marketing strategies.

Can I set a budget for my Google Ads campaigns?

Yes, Google Ads allows you to set daily budgets and adjust bids according to your financial capabilities, ensuring control over your advertising spend

How do I choose the right keywords for my ads?

Conduct keyword research using tools like Google's Keyword Planner to identify relevant keywords that potential customers are searching for. Focus on a mix of high-volume and long-tail keywords.

How do I create effective ad copy?

Effective ad copy should be clear, concise, and compelling. Highlight unique selling points (USPs), include strong calls-to-action (CTAs), and ensure relevance to the targeted keywords.

Can I target specific demographics with my ads?

Yes, Google Ads allows for detailed targeting options including demographics (age, gender), interests, geographic locations, and even device types.

What is the difference between search ads and display ads?

Search ads appear on search engine results pages when users search for specific keywords, while display ads are shown on websites within Google's Display Network based on user interests or behaviors.

What is A/B testing in Google Ads?

A/B testing involves running two versions of an ad simultaneously to determine which performs better based on specific metrics like CTR or conversion rates